Ad Age declares in November 7, cover story, Coca- Cola as the Marketer of the year. Ad Age calls 2011 a "year for the record books". Coca- Cola been selected from a shortlist competitors who delivered a standout year in marketing and business results.
"While it boasts the world's most valuable brand - and Coke has certainly been a success story with 3% volume growth worldwide - it also has a stable of smaller upstarts, and we've been impressed by how deftly it meets the marketing challenges of brands both big and small," Abbey Klaassen, Editor, Ad Age.
